Completed as Creative Director at Red Antler
Based on their own struggles with mental health, Selena Gomez, Mandy Teefey, and Daniella Pierson set out on a mission to position “mental fitness” as an essential daily practice. Our task was to build a world for Wondermind that set a completely new tone for this very misunderstood space.
Wondermind’s content aims to destigmatize mental health, so we created a brand system that blends intrigue and approachability, encouraging readers to deep-dive into a plethora of daily resources without feeling overwhelmed. We created an ownable image treatment that allows for daily updates, and implemented a feature for browsing content based on mood. The W and M from our wordmark become quotation marks, demonstrating that Wondermind is reframing the conversation around how we show up for our mental health—everyday.