Completed as Creative Director at Red Antler
Creative Direction
Identity Systems
Illustration
Digital Design
Based on their own struggles with mental health, Selena Gomez, Mandy Teefey, and Daniella Pierson set out on a mission to position “mental fitness” as an essential daily practice. Our task was to build a world for Wondermind that set a completely new tone for this very misunderstood space.
Wondermind’s content aims to destigmatize mental health, so we created a brand system that blends intrigue and approachability, encouraging readers to deep-dive into a plethora of daily resources without feeling overwhelmed. We created an ownable image treatment that allows for daily updates, and implemented a feature for browsing content based on mood. The W and M from our wordmark become quotation marks, demonstrating that Wondermind is reframing the conversation around how we show up for our mental health—everyday.