Christopher Knowles
Christopher Knowles is a creative director, brand & experience designer with over 12 years experience partnering with entities in hospitality, food and beverage, education, music, cultural fields, sports, technology, small-businesses from startup to growth phases, as well as established corporate entities. He is currently working independently in a freelance capacity after serving as creative director at Elevate and Red Antler. His experience runs the gamut from overseeing cross-functional creative teams, to building comprehensive brand systems for clients independently, to producing exhibitions, teaching and efforts to improve community and culture through his ongoing project Monospace.

Information
Creative Direction,
Brand & Experience Design Services
Contact
LinkedIn
Credits
Completed as Creative Director at Red Antler
Capabilities

Brand Strategy
Brand Identity
Brand Messaging
UX & Visual Design
Packaging Design
Campaign Concept
Creative Direction


RTIC


RTIC Outdoors built its reputation on high-performance gear made for real people and real adventures. As the brand expanded from direct-to-consumer into big-box retail, it needed to evolve—reaching a broader audience while staying true to its Southern roots and loyal customer base.

Our mission was to sharpen RTIC’s brand differentiation in a crowded category dominated by both budget-friendly alternatives and name-driven premium competitors. We developed the ‘Real Life Stuff’ brand platform, reinforcing RTIC’s commitment to durable, down-to-earth gear while allowing space to showcase product innovation, personalization, and performance.

Visually, we refined the iconic RTIC logo and reimagined key brand elements across ecommerce, packaging, typography, and illustration. The brand voice is clever, conversational, and rooted in authenticity—celebrating real moments, not just picture-perfect ones. A bold, tonal color palette inspired by RTIC products, paired with lifestyle photography, captures the countless ways customers put RTIC’s reliable quality to work. The result? A refreshed identity that strengthens RTIC’s impact on shelves, online, and beyond—ready for a new wave of real-life adventurers.





























All Works © Christopher Knowles 2012—’26


This site is a collection of some of my favorite work and is forever changing. Thanks for visiting