Christopher Knowles is a creative director, brand & experience designer with over 12 years experience partnering with entities in hospitality, food and beverage, education, music, cultural fields, sports, technology, small-businesses from startup to growth phases, as well as established corporate entities. He is currently working independently in a freelance capacity after serving as creative director at Elevate and Red Antler. His experience runs the gamut from overseeing cross-functional creative teams, to building comprehensive brand systems for clients independently, to producing exhibitions, teaching and efforts to improve community and culture through his ongoing project Monospace.

Creative Direction,
Brand & Experience Design Services

Contact

Credits
Completed as Creative Director at Red Antler

Capabilities
Creative Direction
Identity Systems
Illustration
Digital Design
Typeface Design

Rainbow

Rainbow had a vision to create the first insurance company that actually serves the needs of small businesses, starting with restaurant owners. Our challenge was to build a brand that people would notice, remember, and even love, in a category with painfully low engagement.

Without getting too technical, we had to demonstrate to restaurant owners why Rainbow is different. Rainbow’s unique model adapts coverage to a business’s natural fluctuations, and our expressive and bold brand system demonstrates this flexibility, including a custom typeface that morphs and changes. We positioned Rainbow as an uplifting and positive force among the inevitable unpredictability of running a small business, building a world that welcomes ups and downs and looks nothing like traditional insurance.

Index

This site is a collection of some of my favorite work and is forever changing. Thanks for visiting

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All Works © Christopher Knowles 2012—’26