Christopher Knowles is a creative director and designer with over 13 years experience partnering with entities in hospitality, food and beverage, education, music, cultural fields, technology, small-businesses from startup to growth phases, as well as established corporate entities. Most recently creative director at Red Antler; his experience runs the gamut from overseeing cross-functional creative teams, to designing for clients independently, to producing exhibitions, teaching and efforts to improve community and culture.

Creative Direction,
Brand Strategy & Visual Design for Culture, Technology, and Commerce

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Credits: Scent Design - Arianna Khmelniuk / Zapah Lab

Capabilities
Exhibition Design
Identity System
Packaging Design
Poster Design

Zapah Lab: EV-REE-THING

Arianna Khmelniuk, whose art practice is known as Zapah Lab, enlisted my help for her exhibit EV-REE-THING at HiLo Press in Atlanta. Arianna’s practice focuses on what is known as “scent architecture.” She develops and uses various scents to give a viewer an enhanced feeling of “place.”

For this show, she wanted to use her three scent architectures derived from the MODA Atlanta, The High Musuem of Art, and Atlanta Contemporary. For this exhibit, the first thing we had to establish was the identity, labeling, and packaging of these three scents. Secondly, we had to create an interactive exhibit that would entice viewers to experience the scents in ways that would facilitate “place.”

We ended up creating a mobile sculpture to house each scent that was center of the exhibit. We then created three posters compromised of elements of each scent to help enlighten the viewers into what each scent consisted of.

Each scent was for sale and came with a poster as a memento of the exhibition.

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This site is a collection of some of my favorite work and is forever changing. Thanks for visiting

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All Works © Christopher Knowles 2012—’25